Press release cost, 2026
What a press release actually costs — all the numbers, on one page.
The market swings from $30 to several thousand dollars for what looks like the same thing. Here is the honest ladder, including ours, so you can place yourself on it and move on.
The distribution ladder
What sending one release costs.
Figures are each service's own published list pricing, checked September 2026. Check theirs before you compare — these things move.
| Service | List price | What that buys |
|---|---|---|
| PRWebsource | about $120 | Self-service wire. You bring the finished release. |
| EIN Presswiresource | about $149 | Per-release distribution at the budget end. Writing not included. |
| eReleasessource | $399–$699 | A managed package: writing and distribution bundled, priced like it. |
| PR Newswiresource | $350–$5,000+ | The premium reference. Quoted per release, on top of a membership. |
| PR software (Prowly, Cision, Muck Rack)source | $258–$10,000/yr | Journalist databases and newsrooms. Priced for people whose job is PR. |
| Pressora | $49–$399 | A written release plus distribution, one payment. The outlet list is on the page before you pay. |
One price per tier: Core $49, Wide $149, Premium $399. No membership, no quote, no fee that appears at checkout.
The other half
The writing is a second bill most people forget.
Distribution is not the whole cost. Someone writes the release first. Here is what that runs, honestly, including the free option.
A freelancer
$150–$1,000
Per release, and you still buy distribution on top.
A DIY evening
Your time
Usually reads like a blog post with a date on it.
Pressora
$0
The draft is free. Distribution is the part you pay for.